KU primary & secondary color palette

ASE files for Adobe CS2 and above (.zip)

ACO files for Adobe CS1 and below (.zip)

Color is possibly the most significant identifier that the university uses. Crimson and blue have long been the identifying colors for the University of Kansas. With the new KU signature, colors have been updated to provide a fresh, modern feel while the design retains the history and prestige of the university. An element of gray was introduced to enhance the classic design. PANTONE® is the property of Pantone Inc.

Primary Palette

The official University of Kansas blue is referred to as KU Blue PANTONE (PMS) 293. The gray used in the logotype is PANTONE (PMS) 430. You may substitute a 45% black screen for PMS 430 Signature Gray. Whenever possible, print PMS 293 as a spot or fifth color to ensure color accuracy.

KU Blue

PMS 293

100c 55m 0y 5k

0r 34g 180b


Signature Gray

PMS 430

5c 0m 0y 45k

133r 137g 138b


KU Crimson

PMS 186

0c 100m 80y 5k

232r 0g 13b


Jayhawk Yellow

PMS 116

0c 15m 100y 0k

255r 200g 45b


Secondary Palette

To assist designers with color decisions, the university encourages use of the following secondary color palette. This palette is meant to guide the design of publications and products and to complement the primary palette.

Cool Tones:

Sky Blue

PMS 297

50c 5m 0y 0k



PMS 302

100c 25m 0y 50k



PMS 296

100c 45m 0y 70k


Warm Tones:


PMS 130

0c 30m 100y 0k



PMS 166

0c 65m 100y 0k



PMS 188

0c 95m 100y 50k


Dark Neutrals:

Terra Cotta

PMS 1605

0c 55m 100y 30k



PMS 462

50c 60m 100y 45k



PMS 7545

25c 5m 0y 65k


Light Neutrals:

Light Stone

PMS 414

0c 0m 10y 30k



PMS 7536

0c 5m 20y 30k



PMS 7527

0c 2m 6y 7k




PMS 348

100c 0m 85y 25k










The University of Kansas prohibits discrimination on the basis of race, color, ethnicity, religion, sex, national origin, age, ancestry, disability, status as a veteran, sexual orientation, marital status, parental status, gender identity, gender expression, and genetic information in the university’s programs and activities. Retaliation is also prohibited by university policy. The following persons have been designated to handle inquiries regarding the nondiscrimination policies and are the Title IX coordinators for their respective campuses: Executive Director of the Office of Institutional Opportunity & Access, IOA@ku.edu, 1246 West Campus Road, Room 153A, Lawrence, KS 66045, 785-864-6414, 711 TTY (for the Lawrence, Edwards, Parsons, Yoder, and Topeka campuses); Director, Equal Opportunity Office, Mail Stop 7004, 4330 Shawnee Mission Parkway, Fairway, KS 66205, 913-588-8011, 711 TTY (for the Wichita, Salina, and Kansas City, Kansas, medical center campuses).