Guidelines for the use of Facebook at KU
These guidelines were drafted in an effort to address use of the Facebook social networking site by the University and its departments. It is important to understand that use of Facebook can create numerous issues for the University.
For example, most people do not realize that by posting University content to Facebook, they authorize Facebook to make copies of the University content posted and to use the content for virtually any purpose.
In addition, copyright claims could be asserted against the University if a department inadvertently posted a picture or video in which a third party claims a copyright. Posting of inappropriate content, even if unauthorized, could subject the University to embarrassment or worse.
Because of these types of issues, it is important that “official” use of Facebook by University staff adhere to appropriate guidelines intended to minimize such risks. Questions regarding the use of Facebook or these guidelines should be referred to the University Relations Associate Director for Digital Media Services at 864-8851.
 While a broad “license” to use the content is needed by Facebook to enable it to carry out its services on the site, the terms of the Facebook site at the time of this writing make clear that by posting on the site, you automatically grant to the company an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license (with the right to sublicense) to use and distribute the content “for any purpose, commercial, advertising, or otherwise, on or in connection with the Site or the promotion thereof, to prepare derivative works of, or incorporate into other works, such User Content, and to grant and authorize sublicenses of the foregoing.”