KU Fonts and Typography

Overview: Typography

The KU logo and logotype use Trajan Bold, an all uppercase font. Palatino, a serif font, and Gill Sans, a sans serif font, are recommended as complementary fonts. Units may purchase these fonts to complement use of the visual identity elements; however, they are NOT required. Unit signatures and identity elements are provided as vector art.

Palatino

Palatino complements the Trajan in KU's signature. Palatino can be used as body text in business correspondence. It is also suggested for body text in publications such as brochures, catalogs, and newsletters. Palatino Italic is suggested for use in body text captions.

Please note that we recommend Palatino 1 and Palatino 2 in PostScript Type 1 format for Windows and Mac. These fonts are not the Open Type or TrueType fonts that are bundled with Mac OSX, MS Office 2004, Adobe CS1, etc. To purchase Palatino 1 and Palatino 2 in PostScript Type 1, see KU's Purchasing Process.

Palatino 1 and 2 font families consist of 10 font weights and styles: Roman, Italic, Light, Light Italic, Medium, Medium Italic, Bold, Bold Italic, Black, and Black Italic. The recommended styles are Roman, Italic, Bold, and Bold Italic.

Contact

    Graphic Identity Standards
    Audra Kenton
    Associate Creative Director
    Marketing Communications
    work(785) 864-3256

The University of Kansas prohibits discrimination on the basis of race, color, ethnicity, religion, sex, national origin, age, ancestry, disability, status as a veteran, sexual orientation, marital status, parental status, gender identity, gender expression and genetic information in the University’s programs and activities. The following person has been designated to handle inquiries regarding the non-discrimination policies: Director of the Office of Institutional Opportunity and Access, IOA@ku.edu, 1246 W. Campus Road, Room 153A, Lawrence, KS, 66045, (785)864-6414, 711 TTY.