KU Fonts and Typography

Overview: Typography

The KU logo and logotype use Trajan Bold, an all uppercase font. Palatino, a serif font, and Gill Sans, a sans serif font, are recommended as complementary fonts. Units may purchase these fonts to complement use of the visual identity elements; however, they are NOT required. Unit signatures and identity elements are provided as vector art.

Trajan

The KU logo and logotype use Trajan. Because the type elements are enhanced, they should never be reset.

Trajan is all caps and the font family consists of two weights, Regular and Bold.

To purchase Trajan in PostScript Type 1 format, see KU's Purchasing Process.

Contact

    Graphic Identity Standards
    Audra Kenton
    Associate Creative Director
    Marketing Communications
    work(785) 864-3256



The University of Kansas prohibits discrimination on the basis of race, color, ethnicity, religion, sex, national origin, age, ancestry, disability, status as a veteran, sexual orientation, marital status, parental status, gender identity, gender expression and genetic information in the University’s programs and activities. The following person has been designated to handle inquiries regarding the non-discrimination policies: Director of the Office of Institutional Opportunity and Access, IOA@ku.edu, 1246 W. Campus Road, Room 153A, Lawrence, KS, 66045, (785)864-6414, 711 TTY.