Uniform use of the KU signature builds awareness of the university in the academic community and beyond. Therefore, the KU signature should be used in accordance with the guidelines in this approved artwork guide.
Components of the University Signature
- KU logo. A graphic representation of "KU," the popular nickname or shorthand for the University of Kansas. The extended leg on the "K" - an alteration of the Trajan font - represents the Hill on the Lawrence campus.
- Logotype. "The University of Kansas" set in all caps Trajan bold.
- Signature rule. Connects the KU logo to the logotype and separates the primary and subordinate areas of the signature.
Graphic Identity Standards
Associate Creative Director
A subordinate area may be used in the individualized signatures for each major unit: campus, college/school, administrative unit, corporate affiliate, training center, museum, and center for public programming (see Primary & Subordinate Areas, Section 188.8.131.52).
- The Trajan font was customized for the logo and logotype, so NO PART OF THE KU SIGNATURE SHOULD BE RESET.
- The KU signature is configured both horizontally and vertically. The horizontal configuration is preferred.
The vertical configuration should be used only when space is limited or when the printed piece has a vertical orientation (see Vertical Configuration, Section 1.1.3).
The preferred use of the KU signature is in its horizontal configuration. The components of the signature should not be separated. Because the font was customized for the logo and the logotype, neither should be reset.
While the horizontal signature is preferred, the vertical version may be used when space is limited or when the printed piece has a vertical orientation. The components of the signature should not be separated. Because the font was customized for the logo and the logotype, neither should be reset. In the vertical configuration, the logotype and subordinate area must be centered under the KU logo. Color, size, and clear space requirements are the same as for the horizontal configuration.
Clear space requirements must be observed except in special pre-approved circumstances.
The horizontal and vertical configurations and color standards for the KU signature are intended to meet most design needs. Exceptions to the guidelines in this document may be made only with prior approval.