Guidelines for usage of the Jayhawk
The Jayhawk is an iconic presence on the KU campus and on apparel and other promotional items. It often represents the university in place of or in addition to the KU logo and signature. As such, a set of guidelines has been developed for using the Jayhawk in print and on promotional items. These guidelines also address use of historical Jayhawks and the Jayhawk head application.
The Jayhawk, originally drawn by KU student Hal Sandy in 1946, can face either right or left. The Jayhawk is a federally registered trademark and must always be accompanied by a circle R.
Clear space requirements must be observed except in special, pre-approved circumstances.
The height of the Jayhawk should not be less than1/2inch in print, shown here in actual size.
The grayscale Jayhawk is acceptable ONLY for high-quality print production.
The three-colored Jayhawk is preferred in KU blue (PMS 293), crimson (PMS 186) and yellow (PMS 116). It may also be printed in one-color black or KU blue (PMS 293). When used on a dark background, the Jayhawk should have a white outline to provide contrast. In any one-color application, the body should always be dark.
Use of Historic Jayhawks and Outdated Marks
Historic Jayhawks and former logos must be accompanied by the year in which they were created.These include the 1912, 1920, 1923, 1929, 1941, and 1946 Jayhawks, as well as KUMC's JayDoc and other former official logos no longer in use.The date should be in a sans serif font such as Gill Sans, shown here. It should be close to the Jayhawk, but is secondary and should be smaller or shown in a lighter color. The date may fall outside of the minimum size standard.
Use of the Jayhawk Head and Clear Space
The Jayhawk head may face either right or left and must always be accompanied by a circle R. Clear space requirements must be observed, except in special, pre-approved circumstances.